name : Recruitment-NEW CV 1.doc
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Mobile: 09977003288					E-Mail: [email protected]
 
SENIOR MANAGEMENT PROFESSIONAL 
( Event Management ( Product & Brand Management ( Marketing Communications (

Career Outlook
A result oriented professional with over 5 years of experience in Strategy Planning, Marketing, Product Launch, Brand Management, Corporate Communications, PR & Events and Team Management.  
Hands-on experience in corporate communication, image and brand building, event management, training & development, client relationships. 
A strategic planner with proven abilities to interpret corporate vision, and formulate strategy, translating objectives into actionable plans, and providing decisive leadership to multi functional, cross-cultural teams. 
Gained success in maximising operational performance, driving matrices, generating efficiency, managing customers and delivering value. 
Possess accomplished qualifications in capturing market opportunities for accelerating product promotion activities and increasing revenues.
Proficiency in brand building, product awareness & visibility; handling all forms of brand communication, conducting various product launches and interacting with strong dealer network for the same. 
Track record of achievement in all assignments; consistently promoted to positions of increasing responsibility.

Areas of multi-faceted strength and qualification include;
- Market Segmentation 			- Competitor Analysis			- Territory Expansion
- Promotion & Launches			- Market Visibility (ATL & BTL)		- Brand Awareness 
- Event Management			- Product Management			- Marketing Communications
- Advertising & Sales Promotions 	- Agency & Vendor Management		- Market Research
- Consumer Activation 			- Loyalty Programs			- Customer Lifecycle Management.

Experience Chronology
D.B. Corp Ltd. (Dainik Bhaskar Group), Bhopal for MP & CG (Since Jun�07)
Manager -Events, Exhibition & Promotion
A fortune 500 Indian company and largest Hindi newspaper group of India with 1.91 crores readers publishing 7 newspapers with 65 editions in 4 languages (Hindi, English, Marathi & Gujarati) in 11 states of India headquartered at Bhopal, Madhya Pradesh.

Key Deliverables
Organizing high profile Events, Trade Fairs, Exhibitions, Promotions, Workshops and Seminars for brands visibility, revenue generation and capturing optimum market share. 
Interacting with advertising agencies for designing of promotional material of respective sponsors & the event partners for generating sponsorships.
Participating in the consumer engagement with the brand to pull more readers/consumers as brand franchise via ATL/BTL & engagement.
Introduced consumer delight programs to ensure Top of Mind Awareness (TOMA) & Interest to Purchase (ITP).
Understanding client requirements and overall objective of the program for better execution.
Maintaining relationship with Sponsors and interacting with different Government Departments and Agencies.
Tracking the competitor�s tracking, market research, analysis & planning to ensure maximum brand visibility and capture optimum market share.
 
Noteworthy Highlights 
Essayed key role in organizing following events:
2nd Bhopal Vigyan Mela in 2013 (Executed by).
Main Art Mega Shopping Festival in 2013.
Dainik Bhaskar Utasav (Bhopal, Indore, Raipur, Bilaspur).
Bhaskar Education Fair in 2008-2012.
Regional Education Fair (Sagar, Vidisha, Chhatarpur, Hoshangabad, Sarni etc.).
Bhaskar Kisan Mela.
Bhaskar Realty King Award in 2011.
Educational Seminars.
Memory Workshop (Bhopal, Indore, Raipur, Bilaspur etc.)
 
Holds the distinction of having organised Corporate Cricket Cup 2011 for the first time wherein a number of corporate groups participated like TATA Indicom, Reliance, Godrej, LIC, Bheelwara Group, etc.
Successfully organized:
Bhaskar Shopping Festival at Bhaskar Mega Bazaar from 8th to 11th in Bhopal, Ujjain, Indore, Gwalior, Raipur& Bilaspur)
Bhaskar Genius Scholarship 2010-2011 for which we have conducted exams for 21000 students on the same day and same time in 16 cities simultaneously.
Bhaskar women of the year.
Chupa Rustam (Voice of Central India).
Campus Jung with Hero Honda (M.P. & C.G.).
Bhaskar Mega Bazaar from 9th to 11th December.
Bhaskar Book Fair from 9th to 11th October.
Property Fair from 9th to 12th  
DB Realty Awards (Bhopal, Indore).
Laughter Night from 8th to 10th March.
Sonu Nigam Night, Raipur.
Movie Promotional (Bhopal & Indore).

IT Skills: Well versed with Internet Applications and Microsoft Office.

Academic & Other Credentials
M.B.A. with Marketing from C.V. Raman University in 2013.
M.A in Hospital Management from Allaguppa University in 2005.
M.P.T in Sports Physiotherapy& Rehabilitation from Guru Ghansi Das University in 2006.
Post Graduate Diploma in Sports Management.
Bachelor of Physiotherapy from Barkatullah University, Bhopal (M.P.) in 2002.
Certificate Course in Physical Fitness and Personal Training from VLCC.

Personal Dossier
Date of Birth:		3rd August 1978
Address:		E-3 8/4, Nupur Kunj Arera Colony Bhopal-462001(M.P.)
Nationality:		Indian
Languages Known:	English, Hindi and Gujarati 
 
 
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3Assigned ToApproval LevelVisibleOnSMSPageQAQualityScoreOrderTransactionCodeIsSoftCopy	IsResBillingProfileCreated
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QABonusScore'_SourceUrl(IsRUA)WorkflowStatus*WorkflowExecutionID+DeveloperVersionID,TemplateUrl-DeveloperAllocationDateTime.	NormDays/AuditorVersionID0FirstDraftSentDateTime1ApprovedDateTime2SuspendedDateTime3CorrespondenceListID4ResumeDevelopmentListID�True038529000.0000000120831TS827207YYChronological10.00000000000002701538True Advertising, Media ,PR & Events004608.00000000000827207.000000000False632180.000000000Auditing Done120831CS632180Upinder KaurFalseJuhi Kaushik01(c1e870df-be82-4d15-9667-74ccfc7ff59502012-09-06T18:11:01Z0FalseUnder Process289092.0000000005632.000000000002012-09-01T13:03:42Z3.00:00:00988697.000000000385290.000000000	

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<ds:datastoreItem ds:itemID="{B3E5E63C-7884-4BF0-9FB9-858458B5F6CF}" xmlns:ds="http://schemas.openxmlformats.org/officeDocument/2006/customXml"><ds:schemaRefs><ds:schemaRef ds:uri="http://schemas.microsoft.com/sharepoint/v3/contenttype/forms"/></ds:schemaRefs></ds:datastoreItem><?xml version="1.0" encoding="UTF-8" standalone="no"?>
<ds:datastoreItem ds:itemID="{FA28F75A-333F-40C6-8424-1A345F1EA3E6}" xmlns:ds="http://schemas.openxmlformats.org/officeDocument/2006/customXml"><ds:schemaRefs><ds:schemaRef ds:uri="http://schemas.microsoft.com/office/2006/metadata/contentType"/><ds:schemaRef ds:uri="http://schemas.microsoft.com/office/2006/metadata/properties/<?xml version="1.0" encoding="utf-8"?><ct:contentTypeSchema ct:_="" ma:_="" ma:contentTypeName="Document" ma:contentTypeID="0x01010035FF758601773B43BFE8BDD566FAC863" ma:contentTypeVersion="4" ma:contentTypeDescription="Create a new document." ma:contentTypeScope="" ma:versionID="ff09337ddfdaf9f3a40f6d57d7ace1ad" xmlns:ct="http://schemas.microsoft.com/office/2006/metadata/contentType" xmlns:ma="http://schemas.microsoft.com/office/2006/metadata/properties/metaAttributes">
<xsd:schema targetNamespace="http://schemas.microsoft.com/office/2006/metadata/properties" ma:root="true" ma:fieldsID="30ede8930980cecd3400d3799690767b" ns2:_="" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:p="http://schemas.microsoft.com/office/2006/metadata/properties" xmlns:ns2="62540f85-1423-4101-9977-6f934f19375f">
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<xsd:all>
<xsd:element ref="ns2:AttachmentType" minOccurs="0"/>
<xsd:element ref="ns2:CorrespondenceListID" minOccurs="0"/>
<xsd:element ref="ns2:ResumeDevelopmentListID" minOccurs="0"/>
</xsd:all>
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<xsd:schema targetNamespace="62540f85-1423-4101-9977-6f934f19375f" elementFormDefault="qualified" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:dms="http://schemas.microsoft.com/office/2006/documentManagement/types">
<xsd:import namespace="http://schemas.microsoft.com/office/2006/documentManagement/types"/>
<xsd:element name="AttachmentType" ma:index="8" nillable="true" ma:displayName="AttachmentType" ma:description="AttachmentType" ma:internalName="AttachmentType">
<xsd:simpleType>
<xsd:restriction base="dms:Text">
<xsd:maxLength value="50"/>
</xsd:restriction>
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<xsd:element name="CorrespondenceListID" ma:index="9" nillable="true" ma:displayName="CorrespondenceListID" ma:decimals="0" ma:description="CorrespondenceListID" ma:internalName="CorrespondenceListID" ma:percentage="FALSE">
<xsd:simpleType>
<xsd:restriction base="dms:Number">
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</xsd:restriction>
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<xsd:element name="ResumeDevelopmentListID" ma:index="10" nillable="true" ma:displayName="ResumeDevelopmentListID" ma:description="ResumeDevelopmentListID" ma:internalName="ResumeDevelopmentListID">
<xsd:simpleType>
<xsd:restriction base="dms:Number"/>
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<xsd:schema targetNamespace="http://schemas.openxmlformats.org/package/2006/metadata/core-properties" elementFormDefault="qualified" attributeFormDefault="unqualified" blockDefault="#all" xmlns="http://schemas.openxmlformats.org/package/2006/metadata/core-properties" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:dcterms="http://purl.org/dc/terms/" xmlns:odoc="http://schemas.microsoft.com/office/internal/2005/internalDocumentation">
<xsd:import namespace="http://purl.org/dc/elements/1.1/" schemaLocation="http://dublincore.org/schemas/xmls/qdc/2003/04/02/dc.xsd"/>
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<xsd:element name="coreProperties" type="CT_coreProperties"/>
<xsd:complexType name="CT_coreProperties">
<xsd:all>
<xsd:element ref="dc:creator" minOccurs="0" maxOccurs="1"/>
<xsd:element ref="dcterms:created" minOccurs="0" maxOccurs="1"/>
<xsd:element ref="dc:identifier" minOccurs="0" maxOccurs="1"/>
<xsd:element name="contentType" minOccurs="0" maxOccurs="1" type="xsd:string" ma:index="0" ma:displayName="Content Type" ma:readOnly="true"/>
<xsd:element ref="dc:title" minOccurs="0" maxOccurs="1" ma:index="4" ma:displayName="Title"/>
<xsd:element ref="dc:subject" minOccurs="0" maxOccurs="1"/>
<xsd:element ref="dc:description" minOccurs="0" maxOccurs="1"/>
<xsd:element name="keywords" minOccurs="0" maxOccurs="1" type="xsd:string"/>
<xsd:element ref="dc:language" minOccurs="0" maxOccurs="1"/>
<xsd:element name="category" minOccurs="0" maxOccurs="1" type="xsd:string"/>
<xsd:element name="version" minOccurs="0" maxOccurs="1" type="xsd:string"/>
<xsd:element name="revision" minOccurs="0" maxOccurs="1" type="xsd:string">
<xsd:annotation>
<xsd:documentation>
                        This value indicates the number of saves or revisions. The application is responsible for updating this value after each revision.
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</xsd:annotation>
</xsd:element>
<xsd:element name="lastModifiedBy" minOccurs="0" maxOccurs="1" type="xsd:string"/>
<xsd:element ref="dcterms:modified" minOccurs="0" maxOccurs="1"/>
<xsd:element name="lastPrinted" minOccurs="0" maxOccurs="1" type="xsd:dateTime"/>
<xsd:element name="contentStatus" minOccurs="0" maxOccurs="1" type="xsd:string"/>
</xsd:all>
</xsd:complexType>
</xsd:schema>
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